💡 Quick Insight: If the same creative appears in all three cards, you've found your winner! Different creatives suggest trade-offs: Best Performing = maximum reach for brand awareness, Most Cost-Efficient = lowest cost per view for budget optimization, Best Watch Rate = highest 100% video completion for deepest engagement. Balance these based on whether you prioritize reach, efficiency, or viewer commitment.
💡 Monthly ad spend trends. Use this to track budget pacing and identify high-spend periods.
💡 15s vs 30s: If 15s has higher Views, it's driving more reach at scale. If 30s has higher VTR, longer format holds attention better — use for storytelling. If both have similar VTR, audiences engage equally with both formats — choose 15s for cost efficiency (shorter = cheaper) or 30s for storytelling depth based on campaign goals. Skippable vs Non-Skippable: Higher Skippable Views = strong hook that earns attention. Higher Non-Skippable VTR = forced completion, not earned engagement. Optimize spend toward the format winning on your priority metric (reach vs. engagement).
💡 Affinity audiences share broad interests related to your brand (e.g., food enthusiasts, cooking lovers). In-Market audiences are actively researching and ready to purchase similar products (high intent).
💡 What it shows: Weekly trends for Views (bars), VTR %, and CPV $ over time. Filter by All/Skippable/Non-Skippable to isolate format performance. How to read: Rising Views bars = growing reach. Rising VTR line = improving engagement. Falling CPV line = better efficiency. Action: Sudden VTR drops indicate creative fatigue — refresh assets. CPV spikes suggest increased competition or poor relevance — adjust targeting or creative. Flat views with rising CPV means you're hitting audience saturation — expand targeting or pause to avoid wasted spend. Look for patterns: if performance dips every 3-4 weeks, schedule creative refreshes proactively.
💡 Blue bars (Skippable) show Views with CPM, CPV, and Watch Rate labeled on top. Orange bars (Non-Skippable) show Impressions with CPM, CPV, and Watch Rate labeled on top. Non-skippable ads typically have higher watch rates (~90%) since users can't skip. Action: Compare cost efficiency - lower CPM/CPV = better performance.
💡 Views (bars): Total reach per creative. Higher bars = more volume. VTR % (line): View-through rate showing engagement quality. Higher line = stronger hook and relevance. Action: Creatives with high views + high VTR = winners, scale them. High views + low VTR = weak hook, refresh creative. Low views + high VTR = good creative with limited reach, increase budget or expand targeting.
💡 Percentage of viewers who watched your entire video (100% completion). Canada YouTube benchmark: Average 100% watch rate is 15-25% for skippable ads, 40-60% for non-skippable. Above 30% for skippable = excellent creative. Action: Analyze what makes top performers engaging (storytelling, pacing, value prop) and apply those principles to underperformers. Below 15% = content too long, slow, or irrelevant — test shorter durations or stronger hooks.
💡 Blue bars (Skippable) show Views with CPM, CPV, and Watch Rate labeled on top. Orange bars (Non-Skippable) show Impressions with CPM, CPV, and Watch Rate labeled on top. Non-skippable watch rates are typically higher (~90%) since viewers can't skip. Action: Compare efficiency - high CPV + low Watch Rate = poor performer, pause and reallocate budget.
📊 How to Read This Chart:
💡 Pro Tip: Look for creatives with consistently rising Watch Rate and declining CPV — these are your sustainable winners. Creatives with declining Watch Rate should be refreshed or paused, even if views are still decent.